A Glimpse into Tomorrow: Next-Generation Shopping Experiences
On a vibrant Sunday at ETH Zurich, the Chair of Technology Marketing stepped into the spotlight at Treffpunkt Science City. The event, which saw a total of 4,000 visitors engage with various educational offerings, created a dynamic environment for learning and exchange. Sebastian Tillmanns provided insightful foresight into the shopping experiences of the future. His presentation ventured beyond the conventional, suggesting a near-future where shopping is not just a transaction but an immersive, personalized journey shaped by advanced technologies like generative AI.
The lecture prompted enthusiastic discussions, with the audience engaging in a lively exchange moderated by Inge Keller-Hoehl. The interaction further highlighted the community’s interest in the transformative potential of AI in marketing.
Eager to relive the moment? The lecture is now available on the ETH Science City YouTube Channel. Immerse yourself in the visionary concepts that may soon define our shopping experiences:
At the Chair of Technology Marketing, we remain committed to leading the conversation on technological innovation in marketing, fostering a space for academic exchange, and igniting the imaginations of all generations. Stay tuned for more updates and future events where we delve into the exciting world of research and its practical applications.